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RESUME

EXPERIENCE

We Are BMF  NY, NY                                                   

Director of Production         June 2023-June 2024

• Oversee a dynamic, global event production team that spans multiple clients and offices (NY, Miami, LA, London).

• Craft and implement event quality standards that serve as a blueprint for best practices and growth.

• Work with the Head of Operations and finance department to streamline the agency fee model.

• Develop and implement cross department budget templates to maximize client retention and profit.

• Guide contract and fee negotiations for high-stakes production elements.

• Develop proactive solutions for operational and quality issues within the team and across the agency.

• Troubleshoot conflicts and provide crisis leadership.

• Develop and maintain a knowledge bank of production vendors, venues and local event permitting requirements.

• Coaching and mentoring, helping to build a culture of continuous learning and expertise throughout the department.

• Directly manage 4-6 personnel day to day.

• Conduct constructive performance reviews for direct reports.

• Oversee project teams small and large on 10 - 15 productions a year.

• Partner with the strategy department on RFP deliverables; budgets, staffing models, considerations, etc.

Experience Director                     December 2021- June 2023

• Created and managed complex event budgets of $800K +, from concept to reconciliation.

• Crafted and implemented event quality standards that served as a blueprint for best practices and growth.

• Guided contract and fee negotiations for high-stakes production elements.

• Developed proactive solutions for operational and quality issues within the team and across the agency.

• Developed and maintained a knowledge bank of production vendors, venues and local event permitting requirements.

• Coached and mentored team, helping to build a culture of continuous learning and expertise throughout the department.

• Directly managed 3-5 personnel day to day.

• Conducted constructive performance reviews for direct reports.

• Oversaw project teams small and large on 10 - 15 productions a year.

• Partnered with the strategy department on RFP deliverables; budgets, staffing models, considerations, etc.

• Worked with Creative and Account Management teams to ensure client’s vision is being met.

• Managed production department resourcing for projects.

• Responsible for enforcing production processes and overseeing the project team.

• Carried out high level client services for all projects.

• Reviewed and routed all agreements/contracts (venue and vendor) through legal for all events.

• Executive produced consumer facing pop up activation for the launch of 'I Wanna Dance With Somebody' in partnership with Sony Music. Co-Produced international launch of the Nassau Cruise Port in partnership with Global Ports Holding.

• Oversaw all production & client communication for IHG US Open activations in 2022; nine activations in seventeen locations over three weeks and Vevo 2022 Newfront at Hammerstein Ballroom.

The MAG Experience NY, NY                                   March 2021-December 2021

Senior Account Executive 

Small Girls PR NY, NY                                         January 2020-April 2020

Associate Director, Experiential Events

• Worked collaboratively on event production with internal teams + clients like DoorDash, GE Lighting, Olay and more.

• Managed and mentored a team of Event Producers; setting/ tracking yearly goals, weekly touch bases, project management, etc. 

• Oversaw all touch points in the business piece of event production (creative pitching, activation decks, leading meetings, budget management, vendor and venue management, and contracts).

• Furnished original, thoughtful events and experiential concepts that successfully laddered back to client and agency goals.

• Drove productions at all sizes including large scale project build outs, fabrication for consumer facing or high guest list count events to small scale intimate events and dinners for influencers + media.

• Managed creative ideation of programs from beginning to end; this will include logistics, vision, aesthetics, custom Instagrammable moments, and presentation of events or campaigns in-full.

• Facilitated and contributed to new business through fielding calls to furnishing proposal concepts to presenting to clients alongside the team.

• Oversaw all production & client communication for the national launch event for Olay’s “No Re-Touching” campaign; press panel and video content.

• Lead production of Olay’s “Body Lab” event featuring a Keke Palmer partnership; product demos, live panel/podcast, editor previews

We Are BMF  NY, NY                               November 2014-January 2020

Senior Producer

• Created and managed complex event budgets of $800K +, from concept to reconciliation.

• Oversaw/executed multiple events from beginning to end, often occurring simultaneously.

• Worked with Creative and Account Management teams to ensure client’s vision is being met.

• Managed production department resourcing for the projects.

• Responsible for enforcing production processes and overseeing the project team.

• Oversaw Event Managers (Freelance and Internal) and Coordinators. Provided top level oversight on budgets and all production elements.

• Carried out high level client communications for all projects.

• Reviewed and routed all agreements/contracts (venue and vendor) through legal for all events.

• Confirmed permitting requirements and timelines for Event Manager & Coordinator led projects.

• Executive produced international consumer facing pop up activation for Born This Way Foundation on Joanne World Tour 17’-18’.

• Lead production of 2017 Mastercard Grammy House; five days of panels, private events and concerts.

• Oversaw all production & client communication for Mazda Studio at SXSW 2017; five days of activations, panels and concerts.

Event Manager

• Created and managed complex event budgets of $200K - $500K, from concept to reconciliation. 

• Facilitated all facets of pre-event production, onsite management, and post-event breakdown.

• Oversaw/executed multiple events from beginning to end, often occurring simultaneously.

• Developed and managed agency venue database, including brokering strong relationships.

• Worked with Creative and Account Management teams to ensure client’s vision is being met.

• Served as production lead with all vendors including venue, catering, décor, fabricators, audio, lighting, photographer and staffing.

• Worked with Talent and Digital departments in securing talent and fulfilling riders/backline.

• Responsible for creating and maintaining key event documents including budget, activation deck, recap deck, run of show, work back schedule, contact list.

• Produced three day press pop up, “The Collection Club” for the launch of the Starwood / Marriott merger.

• Re-launched Polo Red by Ralph Lauren with interactive press event

• Managed production for Variety Magazine speaker series sponsored by Autograph Collection a Marriott brand at Berlin Film Festival 

ShirleyGirl LLC, Creative Consulting, NY, NY                               March 2011-May 2015

Creative Event Consultant

• Manage a team of 5-20 including vendors on all aspects of events, while working with client 

• Assist owner with vendor communication, travel, tracking budget, prop procurement and all office needs 

• Collaborate with owner in designing and styling all event spaces be it intimate or grand 

• Attend all site inspections and walkthroughs with clients 

• Interface with clients including; L'Oreal Paris, Target, Ralph Lauren Fragrance, ABPR, TLCommunications, etc.

• Work with graphic designer to create and finalize all event specific copy; e-vite, signage, social media 

• Style/oversee press events at Target Studio, such as; Peter Pilotto, Threshold, and Sonia Kashuk

• Worked with Target community relations team on "School Library Makeovers" program nationwide from 2010 to 2013 

• Aided in coordinating and styling L'Oreal Beauty room for LifeTime's Project Runway 2012 & 2013 seasons

Tommy Hilfiger, NY, NY

Marketing Communications Consultant                                   June-July 2013 / April 2014-July 2014

Corporate Communications Consultant,                                                                                                   February 2013/September 2013

Fall 13 Men’s & Women’s Fashion Shows/Spring 13 Women’s Fashion Show 

Sarah Shirley, Inc., NY, NY         March 2008-February 2012

Event & Web Coordinator / Stylist

SKILLS

PC & Mac Proficient: Microsoft Office, Word, Excel, Publisher, Outlook and Power Point, Google Doc and Keynote

EDUCATION

LIM COLLEGE, New York, NY

Bachelor of Professional Studies, Fashion Merchandising           May 2009

Graduated with Honors