Jack Daniel’s x F1 Miami 2024
Jack’s Garage x Universal Music Group @ Formula 1 Miami
Jack Daniel’s Tennessee Whiskey, in collaboration with Universal Music Group for Brands, debuted Jack’s Garage at the Miami race weekend, featuring live performances, custom art, jewelry, and Cuban cuisine for an unforgettable fan experience.
Serving as a hub for fans, Jack’s Garage treated attendees to a special performance by Latin artists Chris Jedi and Gaby Music. Open to the public, the event encouraged fans 21 and older to RSVP online, and it sold out before the deadline.
Produced @ We Are BMF
highlights
Launched new brand platform as “Jack’s Garage” to be toured to each US F1 race week.
Highlighted curated JD cocktails and core product varietals
Utilized an exclusive venue in Wynwood, The Carter Project
Contemporary artist Surge showcased illustrations in real time through an F1- and music-themed mural at the venue.
Adding a personal touch, chain welding by an all-female team based in Miami, created custom jewelry pieces for attendees.
Local Miami chef Louie Estrada, known for his Cuban cuisine, whipped up the evening’s culinary creations.
