MASTERCARD HOUSE @60TH ANNUAL GRAMMY AWARDS®
In partnership with Mastercard we unveiled the “Mastercard House” a one of a kind experiential environment designed to enable visitors to tap into their passion for music. We hosted a series of events, musical performances and activities in the space while curating content and engaging with media, influencers and consumers to help tell the “Start Something Priceless” story.
Produced @ We Are BMF
highlights
Over five days we programed exclusive Q&A panels featuring talented artists and designers. The space came alive in the evening with performances by artists including SZA, Dua Lipa, Francis and The Lights, Portugal, The Man, St. Vincent, Maggie Rogers and Slick Rick, curated by strategic Mastercard media partners.
Two distinct spaces were built out utilizing the expansive venue. A consumer retail shop was curated for day programing and a turn key event space hosting nightly concerts.
