born this way foundation pop up @ Joanne world tour
We collaborated with Born This Way Foundation to celebrate their Channel Kindness initiative at the Lady Gaga Joanne World Tour. Over the course of a year and a half we activated the five piece pop up in over fifty cities. Not including the preproduction of international locations.
Produced @ We Are BMF
highlights
A custom activation footprint was constructed - from a foundation table to a Photo Booth backdrop and an interactive thought bubble wall - that all brought to life BTWF’s bold campaign aesthetic and brand mantra.
We worked with partners such as Staples + Minted to create engaging activations that prompted ‘sharing kindness’ (via Staples Website + Minted Holiday Cards)
The entire program; creative to staffing to trucking to activation was executed in less than 1 month prior to the tour starting.
