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us open 2022

IHG Hotels & Resorts Returned to the US Open Tennis Championships with a New Line-Up of Unforgettable Fan Experiences. We partnered to design, produce and execute four locations of experiences over the three weeks.

Produced @ We Are BMF

highlights

 
  • 9 activations in 17 locations over 3 weeks

  • A US Open kickoff party fit for a champion. Cue an invite-only soiree that welcomed 1,095 guests

  • Surprise performance by Joe Jonas and DNCE, all of which was livestreamed to a jumbotron

  • With IHG One Rewards, tennis enthusiasts can access an exclusive suite curated by US Open Champion and former world No. 1 tennis player Andy Roddick

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